understand how you spend, emotionally.

rufo turns expense tracking into weekly insights by focusing on how spending makes you feel.

coming feb 2026

today, i spent 14,50 € on lunch and i feel stressed about it
this is not a finance app.
this is not a budgeting tool.
this is not a mood tracker.
this is a self-awareness tool,
using money as a mirror.

insights that change behavior.

personal, intelligent observations delivered like messages from a friend who understands your patterns.

rufo insights
your weekly reflection
most of your higher expenses happen when you feel stressed
evening spending correlates with regret
social spending rarely causes anxiety

simple by design.

three steps to understanding your emotional spending patterns.

€ 24.50
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log with ease.

quickly log expenses. focus on the feeling, not just the math.

feelings summary
calm € 145
stressed € 312
happy € 89
regret € 67
bored € 203

visualize the impact.

see exactly how much your boredom or stress is costing you.

history
dinner calm
groceries stressed
coffee happy
gaming calm
clothes stressed

reflect and adapt.

review your emotional spending history and make better choices.

coming soon feb 2026

track less. understand more.

coming feb 2026